branding for Gild International (the club for networking, Barcelona).
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‘Gild hired us to help with their positioning as the reference international club for networking in Barcelona. We decided to add ” international” to the logo and create the baseline ” the club for networking in Barcelona”. The hexagon is an omnipresent shape in the architecture of Barcelona and represents the city and networking. To reflect the values of innovation and connection, we designed a symbol made up of pieces of the hexagon that expand to infinity.
The club’s headquarters is its heart. It’s symbol and values are always present in a subtle and elegant way. In order to demonstrate the space and the values we designed a set of icons which represent the institution’.
